Comments on: Viral video marketing: Learn as you go http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/ Lava Row is a social media consulting, strategy and education firm based in Des Moines, Iowa. Thu, 26 Jan 2012 18:22:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Web video marketing - Focal Point » links for 2007-12-12 http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-60 Web video marketing - Focal Point » links for 2007-12-12 Wed, 12 Dec 2007 07:35:31 +0000 http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-60 [...] Viral video marketing: Learn as you go Nathan Wright talks about “viral” video creation, expectations and a few lessons learned. (tags: viral video marketing youtube break) [...] [...] Viral video marketing: Learn as you go Nathan Wright talks about “viral” video creation, expectations and a few lessons learned. (tags: viral video marketing youtube break) [...]

]]> By: Chris Punke http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-59 Chris Punke Mon, 10 Dec 2007 15:01:37 +0000 http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-59 Great points, Nathan. There's no formula to guarantee a video will be "viral" -- it's a combination of great ideas, great execution, a great location (Break in your example), and great timing. It's much more art than rocket science. Anyway, enjoyed the K&G video. Interesting it found better success on Break than YouTube. Very interesting actually. Goes to show you that niche locations can be better than the big traffic locations. Now I'm left wondering how they got the coke to explode so nicely. Compressed air? Not that I'm so juvenile as to enjoy a nice explosion. No, wait, yes I am. ;) Great points, Nathan. There’s no formula to guarantee a video will be “viral” — it’s a combination of great ideas, great execution, a great location (Break in your example), and great timing. It’s much more art than rocket science.

Anyway, enjoyed the K&G video. Interesting it found better success on Break than YouTube. Very interesting actually. Goes to show you that niche locations can be better than the big traffic locations.

Now I’m left wondering how they got the coke to explode so nicely. Compressed air? Not that I’m so juvenile as to enjoy a nice explosion. No, wait, yes I am. ;)

]]> By: Chris Punke http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-1788 Chris Punke Mon, 10 Dec 2007 15:01:00 +0000 http://www.lavarow.com/2007/12/09/viral-video-marketing-learn-as-you-go/#comment-1788 Great points, Nathan. There's no formula to guarantee a video will be "viral" -- it's a combination of great ideas, great execution, a great location (Break in your example), and great timing. It's much more art than rocket science. Anyway, enjoyed the K&G video. Interesting it found better success on Break than YouTube. Very interesting actually. Goes to show you that niche locations can be better than the big traffic locations. Now I'm left wondering how they got the coke to explode so nicely. Compressed air? Not that I'm so juvenile as to enjoy a nice explosion. No, wait, yes I am. ;) Great points, Nathan. There’s no formula to guarantee a video will be “viral” — it’s a combination of great ideas, great execution, a great location (Break in your example), and great timing. It’s much more art than rocket science.

Anyway, enjoyed the K&G video. Interesting it found better success on Break than YouTube. Very interesting actually. Goes to show you that niche locations can be better than the big traffic locations.

Now I’m left wondering how they got the coke to explode so nicely. Compressed air? Not that I’m so juvenile as to enjoy a nice explosion. No, wait, yes I am. ;)

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