Comments on: SmartyPig vs. TrustyPig: When brand enthusiasts attack!

By: Josh More – Starmind Blog » Mythic Monday – The Song of Roland

Josh More – Starmind Blog » Mythic Monday – The Song of Roland — Sun, 24 Jan 2010 02:53:33 +0000

[...] There is a lot of talk about business being cut-throat and numerous stories about business partners that took advantage of one another. However, at least in the small business market, the opposite is also true. People help each other out. [...]

By: Final Thoughts on TrustyPig / SmartyPig | TroyRutter.com - New Media Original

Sat, 23 Aug 2008 14:10:13 +0000

[...] has been a week since the brand hijackof TrustyPig occurred after a Romanian-based company revealed its new web site, which was a complete and total [...]

By: Tessa

Tessa — Thu, 21 Aug 2008 18:54:45 +0000

Man, that’s insane! Great way to handle it.

By: Nathan

Nathan — Wed, 20 Aug 2008 14:26:48 +0000

Derek, the amount of people was relatively small. There was a clear leader (Andy Brudtkuhl) and five or six people creating significant amounts of blog content. Beyond that, probably between 30-40 people discussing it on Twitter or in blog comments.

What a great example quality over quantity, and how powerful Twitter can be as a community.

By: Derek

Derek — Wed, 20 Aug 2008 13:16:02 +0000

This is fascinating. I only wish some of our clients had this kind of brand enthusiasts. Smartypig has been amazing in creating a core group of followers who are spreading the word at rapid pace.

I’m curious, do you have a sense of how many folks it took to pull this off? Was it 10-15 core people who lived it for 48 hours or was it 1,000 people who spent 5 minutes?

By: Andrew B. Clark

Andrew B. Clark — Sun, 17 Aug 2008 15:01:54 +0000

Great work. Great brand passion. Great, great, great…

Solutions based on brand advocacy through social networking – who says this blogging and social “thing” is just a waste of time?

I’m sure Mr. Ferrari has some serious thank you notes (tweets) to write…

Keep Cooking!
Andrew

By: Daily Digest 08/16/2008 | Get A New Browser

Daily Digest 08/16/2008 | Get A New Browser — Sat, 16 Aug 2008 03:30:37 +0000

[...] SmartyPig vs. TrustyPig: When brand enthusiasts attack! Mike Ferarri, one of SmartyPig’s founders, expressed to me that he didn’t think there was any possible legal recourse since TrustyPig is located in Romania. That’s when the Twitter community decided to take matters into their own hands. I called for the organization of an angry mob. Andy Brudtkuhl got more specific and demanded a brand hijack, an effort which he led and organized with other Twitter users and bloggers. [...]

By: Tom Buchok

Tom Buchok — Fri, 15 Aug 2008 21:55:23 +0000

Nice story! Keep up the good work.

By: Pete Jones

Pete Jones — Fri, 15 Aug 2008 13:11:10 +0000

Wow, this is amazing. Nice work supporting the local company guys! This is also a great example of how powerful Social Media is and would be easy to explain to the masses who just don’t get it.