We’ve all mocked those horrible Snuggie TV commercials late at night – but did you know 4 million Snuggies sold over a three-month period of time? That’s a Sleeveless Blanket Force to be reckoned with. Yes, according to an AdAge.com article not only did they sell like hotcakes, but there was also a Snuggie waiting list.
This can’t all be the result of a television buy, right? Sure, Snuggie Corp bought lots of cheap airtime during the downturn, but word-of-mouth across social networks also played a big role. Inside Facebook, there’s a Snuggie Page with 4,000+ fans. Search for “Snuggie” in YouTube and you’ll discover over 700 videos created by customers.
In this week’s Area 52 video, I talk further about the Snuggie phenomenon. And I’m also wearing one:
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