This week Google announced that they will start including Google profiles alongside search results, meaning that if you set up a Google profile, it can potentially show up in a search for your own name. Sure, there are already organic ways to get yourself indexed in Google’s search, such as blogging and active participation in social networks, but this is the first time the search giant has ever let users manually “inject” something that can be visible right away.

In this week’s Area 52 video, I explain how to set up a Google profile, and how this benefits the search engine long-term. For more information on this change, check out John Battelle’s post on Searchblog.

Here’s a link to my Google profile, in case you want to check one out.