This morning we spotted a bit of creative street marketing outside our office and decided to capture the story behind it on video. It’s always a delight to come across a tactic like this, especially here in Des Moines where marketers don’t take advantage of the streets and public spaces around them often enough. We deal in digital forms of communication every day, so it’s refreshing to witness unexpected, “in-real-life” ideas like this one.

Here’s Laura Peters of Genus Landscape Architects explaining National Parking Day:

What has your business done that’s unexpected lately?