HARO (Help A Reporter Out) is a fantastic service from Peter Shankman that summarizes / categorizes reporters looking for story leads and sources. It comes to you three times a day (morning, noon, and late afternoon) via email. Here at Lava Row, we’ve used this service to get press for our clients (and ourselves) in mainstream media. Because we get so buried in our work, it also helps us know what time it is, as noted in the video below:

Are you signed up for HARO alerts yet? Leave your success stories in the comments below. If you aren’t subscribed to the service, you can do so here.