During a layover at Detroit Metro Airport (DTW) I had the pleasure of traveling through the light tunnel, an ambient, subterranean sound and light experience that connects the concourses. I’m featuring it here on the blog because it was such a pleasant (and relaxing) surprise. Below is a video I captured inside the light tunnel.

My FlipCam didn’t do the best job capturing the colors, so here’s a great photo taken by pallid7 and shared on Flickr.com:

My friend Greg Swan also blogged about the tunnel a few weeks back. Here’s a great photo set on Flickr (courtesy of photographer Steve Hopson), and some videos on YouTube. Additionally, I discovered a post on JimOnLight.com that explains the tunnel’s concept, design and logistics.

So, why am I writing about a light tunnel? Because it was an unexpected, positive experience. Look at the volume of content (blog posts, photos and videos) created about it – not just by me, but by hundreds of people. Create a unique experience for your customers, and they’ll do the same.