Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • The power of surprise in Detroit Metro Airport’s light tunnel
    November 13th, 2009 / Posted by Nathan T. Wright

    During a layover at Detroit Metro Airport (DTW) I had the pleasure of traveling through the light tunnel, an ambient, subterranean sound and light experience that connects the concourses. I’m featuring it here on the blog because it was such a pleasant (and relaxing) surprise. Below is a video I captured inside the light tunnel.

    My FlipCam didn’t do the best job capturing the colors, so here’s a great photo taken by pallid7 and shared on Flickr.com:

    2252363767_de47176e98

    My friend Greg Swan also blogged about the tunnel a few weeks back. Here’s a great photo set on Flickr (courtesy of photographer Steve Hopson), and some videos on YouTube. Additionally, I discovered a post on JimOnLight.com that explains the tunnel’s concept, design and logistics.

    So, why am I writing about a light tunnel? Because it was an unexpected, positive experience. Look at the volume of content (blog posts, photos and videos) created about it – not just by me, but by hundreds of people. Create a unique experience for your customers, and they’ll do the same.

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  • DennisCovet
    That's a little too sci-fi for my taste. I would prefer people focus more on improvement of the services rather than on this. I specially have issues with the parking and I would appreciate more smoking lounges. Heathrow airport parking is a good example of pretty good service, and in general Europe has more diversity and a broader view of the public's expectations.
  • Great post! Simple, and a great point. May we all take a marketing lesson from Detroit. (The airport, not the city)
  • On our '08 trip back from Ethiopia, we brought our adopted son Miles through the DTW light tunnel to find our flight back to DSM.

    We had already been traveling 24+ hours, had been up 40+ hours, and Miles was mesmerized.

    As an 11 month old, his reaction was probably both typical (WOW!) and a bit of confusion- (I don't know where you are taking me, but it's fun!)

    Our fatigue made it all the more trippy.

    Peter
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The Lava Row team

Nathan T. Wright
Social media strategist, founder, public speaker.
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Hillary Brown
Online community evangelist,
pop culturist.
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