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 Lava Row is a social media consulting, strategy and education firm in Des Moines, Iowa. These are our adventures. |
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The power of surprise in Detroit Metro Airport’s light tunnelNovember 13th, 2009 / Posted by Nathan T. Wright
During a layover at Detroit Metro Airport (DTW) I had the pleasure of traveling through the light tunnel, an ambient, subterranean sound and light experience that connects the concourses. I’m featuring it here on the blog because it was such a pleasant (and relaxing) surprise. Below is a video I captured inside the light tunnel.
My FlipCam didn’t do the best job capturing the colors, so here’s a great photo taken by pallid7 and shared on Flickr.com:
My friend Greg Swan also blogged about the tunnel a few weeks back. Here’s a great photo set on Flickr (courtesy of photographer Steve Hopson), and some videos on YouTube. Additionally, I discovered a post on JimOnLight.com that explains the tunnel’s concept, design and logistics.
So, why am I writing about a light tunnel? Because it was an unexpected, positive experience. Look at the volume of content (blog posts, photos and videos) created about it – not just by me, but by hundreds of people. Create a unique experience for your customers, and they’ll do the same.
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View Comments to “The power of surprise in Detroit Metro Airport’s light tunnel”
Peter Tubbs November 13th, 2009 at 11:40 am
On our '08 trip back from Ethiopia, we brought our adopted son Miles through the DTW light tunnel to find our flight back to DSM.
We had already been traveling 24+ hours, had been up 40+ hours, and Miles was mesmerized.
As an 11 month old, his reaction was probably both typical (WOW!) and a bit of confusion- (I don't know where you are taking me, but it's fun!)
Our fatigue made it all the more trippy.
Peter
Justin Brady November 23rd, 2009 at 3:44 pm
Great post! Simple, and a great point. May we all take a marketing lesson from Detroit. (The airport, not the city)
DennisCovet January 6th, 2010 at 1:40 pm
That's a little too sci-fi for my taste. I would prefer people focus more on improvement of the services rather than on this. I specially have issues with the parking and I would appreciate more smoking lounges. Heathrow airport parking is a good example of pretty good service, and in general Europe has more diversity and a broader view of the public's expectations.
Anonymous January 6th, 2010 at 8:40 pm
That’s a little too sci-fi for my taste. I would prefer people focus more on improvement of the services rather than on this. I specially have issues with the parking and I would appreciate more smoking lounges. Heathrow airport parking is a good example of pretty good service, and in general Europe has more diversity and a broader view of the public’s expectations.
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