Today we interviewed Julia Rosien, Director of Communications at Natura World, about how she’s using social media to build the brand of a mattress company. We chose to highlight Julia to prove a point – that smart, strategic use of social networks can benefit any business, regardless of the product or industry.

The discussion also touches on the FTC’s recent guidelines for blogger outreach and disclosure, and the importance of transparency within Natura’s marketing efforts – differentiating them from other organic businesses that might dabble in less-than-honest “greenwashing.”

You can listen to the podcast below, or subscribe in iTunes. Thanks for listening, and let us know if you have ideas for future guests or content.

 

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