Comments on: How newspapers can foster community with social media http://www.lavarow.com/2010/02/07/how-newspapers-can-foster-community-with-social-media/ Lava Row is a social media consulting, strategy and education firm based in Des Moines, Iowa. Fri, 20 Aug 2010 01:37:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Nathan Wright on building community | Chris Snider http://www.lavarow.com/2010/02/07/how-newspapers-can-foster-community-with-social-media/comment-page-1/#comment-1583 Nathan Wright on building community | Chris Snider Wed, 10 Feb 2010 02:19:03 +0000 http://www.lavarow.com/?p=1118#comment-1583 [...] Read Nathan’s full post on the subject here. Fostering Community With Social Media – Midwest Newspaper Summit 2010 View more presentations from Nathan Wright. [...] [...] Read Nathan’s full post on the subject here. Fostering Community With Social Media – Midwest Newspaper Summit 2010 View more presentations from Nathan Wright. [...]

]]> By: abrudtkuhl http://www.lavarow.com/2010/02/07/how-newspapers-can-foster-community-with-social-media/comment-page-1/#comment-1681 abrudtkuhl Mon, 08 Feb 2010 17:35:00 +0000 http://www.lavarow.com/?p=1118#comment-1681 Great presentation...nnShare the link love! nnThere's an SEO theory called the "bowtie" effect that is much easier explained visually... However the idea is that you get linked to and you link out to other sites. Google loves this but the newspaper industry has shunned the idea of linking out because then people leave your site and you lose those advertising dollars (which actually isn't true cuz the impression still counts)nnThe idea is you become the authority for a topic - which is much how Wikipedia and About.com used to work - by providing content but also linking out to available resources.nnThe NYTimes is leading the charge with topical pages that aggregate content and OTHER news / blog articles for a topic. See http://nyti.ms/a5dHod for an example...nnThis has increased their organic search traffic tremendously by being a landing page for topics. I wonder when other newspapers are going to get it :)nnend rant -)nn Great presentation…nnShare the link love! nnThere’s an SEO theory called the “bowtie” effect that is much easier explained visually… However the idea is that you get linked to and you link out to other sites. Google loves this but the newspaper industry has shunned the idea of linking out because then people leave your site and you lose those advertising dollars (which actually isn’t true cuz the impression still counts)nnThe idea is you become the authority for a topic – which is much how Wikipedia and About.com used to work – by providing content but also linking out to available resources.nnThe NYTimes is leading the charge with topical pages that aggregate content and OTHER news / blog articles for a topic. See http://nyti.ms/a5dHod for an example…nnThis has increased their organic search traffic tremendously by being a landing page for topics. I wonder when other newspapers are going to get it :) nnend rant -)nn

]]> By: abrudtkuhl http://www.lavarow.com/2010/02/07/how-newspapers-can-foster-community-with-social-media/comment-page-1/#comment-1581 abrudtkuhl Mon, 08 Feb 2010 15:35:54 +0000 http://www.lavarow.com/?p=1118#comment-1581 Great presentation...<br><br>Share the link love! <br><br>There's an SEO theory called the "bowtie" effect that is much easier explained visually... However the idea is that you get linked to and you link out to other sites. Google loves this but the newspaper industry has shunned the idea of linking out because then people leave your site and you lose those advertising dollars (which actually isn't true cuz the impression still counts)<br><br>The idea is you become the authority for a topic - which is much how Wikipedia and <a href="http://About.com" rel="nofollow">About.com</a> used to work - by providing content but also linking out to available resources.<br><br>The NYTimes is leading the charge with topical pages that aggregate content and OTHER news / blog articles for a topic. See <a href="http://nyti.ms/a5dHod" rel="nofollow">http://nyti.ms/a5dHod</a> for an example...<br><br>This has increased their organic search traffic tremendously by being a landing page for topics. I wonder when other newspapers are going to get it :)<br><br>end rant -) Great presentation…

Share the link love!

There's an SEO theory called the “bowtie” effect that is much easier explained visually… However the idea is that you get linked to and you link out to other sites. Google loves this but the newspaper industry has shunned the idea of linking out because then people leave your site and you lose those advertising dollars (which actually isn't true cuz the impression still counts)

The idea is you become the authority for a topic – which is much how Wikipedia and About.com used to work – by providing content but also linking out to available resources.

The NYTimes is leading the charge with topical pages that aggregate content and OTHER news / blog articles for a topic. See http://nyti.ms/a5dHod for an example…

This has increased their organic search traffic tremendously by being a landing page for topics. I wonder when other newspapers are going to get it :)

end rant -)

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