Despite its audience of 60 million users, LinkedIn remains widely misunderstood by the mainstream business audience. We continually meet people that have a LinkedIn account, but rarely curate it or proactively make connections inside the social network.
On Wednesday we spoke at the American Marketing Association (AMA) Iowa chapter about the nuts and bolts of LinkedIn and how to use it as a platform to showcase your reputation, get found online, and generate new business connections. Below is our presentation posted on Slideshare.
View more presentations from Nathan Wright.
LinkedIn is absolutely one of the most important tools in our business development arsenal at Lava Row. How are you using it? What success stories can you share?
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