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How to use LinkedIn to get found and showcase reputationFebruary 18th, 2010 / Posted by Nathan T. Wright
Despite its audience of 60 million users, LinkedIn remains widely misunderstood by the mainstream business audience. We continually meet people that have a LinkedIn account, but rarely curate it or proactively make connections inside the social network.
On Wednesday we spoke at the American Marketing Association (AMA) Iowa chapter about the nuts and bolts of LinkedIn and how to use it as a platform to showcase your reputation, get found online, and generate new business connections. Below is our presentation posted on Slideshare.
View more presentations from Nathan Wright.LinkedIn is absolutely one of the most important tools in our business development arsenal at Lava Row. How are you using it? What success stories can you share?
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Filed under: Howto, Presentations, Social Media, Social Networks
Tagged as: AMA Iowa, American Marketing Association, LinkedIn, Slideshare
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View Comments to “How to use LinkedIn to get found and showcase reputation”
@GeoffWood February 19th, 2010 at 11:15 am
Great presentation, as usual Nathan. I love that LinkedIn is getting a lot of attention locally the past few months. It's long been my favorite social platform and was actually my first (pre-Facebook, pre-Twitter).
A couple thoughts that I always point out to people getting involved with Linkedin.
1. Don't blindly ask for or accept connections. You should have a real-life connection to this person (on the phone, in person, etc) or use the platform to facilitate a connection. This is a business tool and use it as you would formally use a rolodex. Unlike Facebook or Twitter – Linkedin allows you to visualize your network beyond the first tier – use that! Having a bogus connection in your network invalidates the tool, IMO. Here's a blog I wrote about it: http://www.geoffreyhwood.com/smf/2009/3/26/are-...
2. Recommendations are a great tool in Linkedin but use them wisely. I tend to judge the recommender more so than the person being recommended. If I pursue a connection because of something you wrote about the person and I find that to be bogus, that reflects on you. I've read so many bogus recommendations of people that I know that it's hard to trust the system. I hope Linkedin eventually comes up with an in-platform credibility system for recommenders so we can get the most from the tool.
Again, good presentation and thanks for getting the word out on a great tool that we all should be using!
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