Last week I interviewed Julie Roehm of Slash Marketing (an AOL Autos blog) about the state of innovation in the auto industry, and the future of cars as social software platforms.
For example – imagine if your car could overlay Foursquare or Gowalla data on top of your GPS navigation system, showing your friends’ favorite venues as you are visiting a new city. Wouldn’t that be cool?
Before starting her own consulting firm, Julie served as Senior Vice President – Marketing and Communications at Wal-Mart, Director of Marketing Communications at Chrysler and Manager of Marketing Communications at Ford. We touched on the reasons behind Ford’s recent success in the marketplace, how Toyota might have averted their current PR nightmare by investing in the social media space earlier, and open software platforms vs. proprietary.
Pretend that your car had an always-on WiFi connection (and most new models will within three years). What sorts of applications are possible? Chime in below with your ideas.
You can listen to the podcast below, or subscribe in iTunes. Thanks so much for listening!
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