If your company has a large real estate footprint (translation: multiple locations) and you’d like to claim them all on foursquare, doing it one by one certainly isn’t a good use of your time. Here are a few tips for getting started and staying efficient.
Norah Carroll recently assisted one of our clients with the process of “bulk claiming” 370+ foursquare venues in one sweep. She found that the claim process itself is relatively easy, but there’s a lot of homework that needs to be done beforehand to make sure your location database is up to par. Here are a couple of things you need to include in your database before you submit it.
Have your foursquare user ID ready
The person responsible for claiming and managing all the venues will need to have a foursquare account set up first. Log in to your account and view your profile – the URL at the top contains your user ID. For example, my profile can be found at foursquare.com/nathantwright and my user ID is nathantwright. If you haven’t synced your foursquare and Twitter accounts, your ID will be a random number.
Twitter handles and phone numbers
Foursquare attaches phone number and Twitter information to venues, so make sure you include it. (And, it’s useful to your customers.) If your locations are empowered to run their own Twitter accounts, make sure those are referenced. Or, you could just used the main brand’s Twitter handle. Generally, just make sure all the information in your location database is up-to-date before you submit it.
Latitude and longitude
Yes, this level of detail is required for foursquare’s bulk claim process. If you’ve ever verified your locations through Google Places, you’ll likely have this information. If you don’t, GPS Visualizer is a handy resource that can convert multiple addresses into GPS coordinates.
Once you have all of this pulled together, you’ll need to request an official bulk claim worksheet from foursquare. You can get started by visiting the network’s merchant platform page.
Now, get claiming!