For organizations considering social media education and training for their employees / teams, we offer customized, entertaining and hands-on workshops about the topics listed below. Consider these as conversation starters — we’ll work with you to personalize the content to your firm’s needs.

If you’re interested in furthering social media education among your co-workers, please contact us today. We’re more than happy to discuss details with you.

Building Business Intelligence with a Listening Strategy

Fact: Your audience is talking about you online. This workshop teaches you and your team how to harness listening and monitoring technology (Google Reader, Technorati, Twitter Search, etc.) for the purpose of scanning conversations in blogs, social networks, user forums, message boards and online communities for mentions of your organization, competitors and other relevant topics. During the session we walk you through set-up of your customized listening post and provide training on the various features and functionality. You’ll also learn how to filter this river of information, and what to do with all of it.

Managing Your Online Reputation by Joining Conversations

Many marketers, public relations and communications people are leery of joining online conversations. This workshop will teach you how effectively engage your online audience on their own turf with honest, human-to-human discourse, as well as how to deal with detractors. We’ll cover best practices, share real-life case studies, and help you set up a company-wide engagement strategy (what to respond to, what not to respond to, and who in the company should respond).

Making Practical Business Sense of the Twitterverse

Twitter is getting a lot of buzz right now, but how can a business actually execute an strategic presence within the micro-sharing network? This workshop will answer that question and more, including best practices on how your company should behave and participate within the Twittersphere, what to expect, and steps for fostering an organic, grassroots Twitter following of your own.

Corporate Blogging

Blogs are efficient, powerful publishing platforms — but are you ready to adopt a blogging strategy into your organization’s communications mix? There are many questions to answer before taking on a blogging initiative, such as: What resources will be needed from a staffing and hours standpoint? What are the various platform options and necessary functionality? What are the best practices for creating good, valuable content? Should a commenting and moderation policy be developed? What other companies have successfully taken on blogging efforts? This workshop will answer all those questions and more, and you’ll walk away with a better understanding of how a blog strategy might fit into your organization’s goals.

Developing a Presence on Facebook

At 200 million active users and growing (as of April 2009) Facebook is becoming more and more mainstream by the day. This social utility presents an incredible opportunity to reach, engage and build your audience. We’ll share examples of business that have developed a strategic presence within Facebook using enhanced public profiles, events, cause-related marketing and social ads. The recent changes to Facebook’s pages platform will also be covered in-depth.

Fostering Online Community Around Your Brand

Grassroots communities are forming around brands, products and services all over the Web, sometimes without the knowledge of the company itself. We’ll show you how to leverage existing communities, as well as plant the seeds to grow, foster, manage and extract business value from your own.

Big Brother 2.0: Employee Productivity and Social Networks

In this workshop we explore how to develop social networking policies and usage guidelines for your employees in order to maintain workplace productivity, without shutting down access to the Web. We’ll share insights and examples from what other organizations have done to address this evolving issue.

Crisis Communications in the Age of Social Media

Do social media channels factor into your company’s crisis communications plan? They should, as Domino’s, US Airways and any organization affected by the #swineflu Twitter storm recently learned. There’s no doubt that information (and misinformation) breaks at the speed of light on the social web. This workshop will cover the arsenal of tools you need to have in place in order to listen to chatter, address rumors, and correct misinformation.