At Lava Row, much of our work with clients takes place behind-the-scenes: helping companies build an internal social media team, providing employees with best practices training for social platforms, brainstorming online integration with existing marketing and communication projects. But every so often, we have the opportunity to work with our clients on end-to-end digital media strategy, bringing an idea to life and helping that idea become viral through Facebook, Twitter, YouTube, blogs and more. Continue reading
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If you’re like most companies, it can often be a struggle to divide your time and resources between Facebook, Twitter, YouTube and other social platforms; to add blogging on top of that seems impossible. But maintaining a blog for your business can actually help connect the dots between your various social presences and provide you with meaningful content to share!