Case Study: Veridian Credit Union’s “Surprise Squad”

January 6, 2012 / posted by Norah Carroll

At Lava Row, much of our work with clients takes place behind-the-scenes: helping companies build an internal social media team, providing employees with best practices training for social platforms, brainstorming online integration with existing marketing and communication projects. But every so often, we have the opportunity to work with our clients on end-to-end digital media strategy, bringing an idea to life and helping that idea become viral through Facebook, Twitter, YouTube, blogs and more. Continue reading →

So you want to work in social media?

December 2, 2011 / posted by Norah Carroll


Photo via labnol.org.

Here at Lava Row, we cross paths with college students on a pretty regular basis. We sit on panels at universities, speak in front of student groups and participate in local networking events with students. Nathan served as an adjunct instructor at Drake University, teaching an Internet marketing course to upperclassmen. Norah graduated from college a year ago, and remains involved in Drake’s School of Journalism and Mass Communication as a graduate. As we’ve met incredible, driven students from schools across Iowa, we’ve answered one question more than any other: “How do I get a job working with social media?” Continue reading →

Upcoming workshop: 2012 Social Media Readiness

November 22, 2011 / posted by Nathan T. Wright

social_media_sketch_09
Photo via birgerking

On Tuesday, December 6th, we’re hosting a day-long 2012 Social Media Readiness workshop, designed to give businesses small and large an in-depth, advanced outlook on the social media landscape over the next 12 months. Continue reading →

Onward, Hillary Brown!

November 18, 2011 / posted by Nathan T. Wright

Hillary Brown

Please join me in congratulating Hillary Brown as she embarks on a new adventure with The Integer Group’s public relations department, starting on Monday, November 21st. Continue reading →

Business Blogging 101

October 11, 2011 / posted by Norah Carroll

If you’re like most companies, it can often be a struggle to divide your time and resources between Facebook, Twitter, YouTube and other social platforms; to add blogging on top of that seems impossible. But maintaining a blog for your business can actually help connect the dots between your various social presences and provide you with meaningful content to share!

In our next Lava Lunch series workshop on Wednesday, November 30th, we’ll share examples of how various organizations of all sizes have used blogging to reach their audiences — from moms to liquor fanatics. We’ll also take a look at the most effective ways to structure your blog’s content, share tips for managing a multi-author team and discuss a few “must haves” that make any blog more social and more sharable. Continue reading →