Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • April 27th, 2007 / Posted by Nathan T. Wright

    At SxSW 2007, the most talked-about (and criticized) new social web app was Twitter: a stream of random thoughtblurbs shared among friends and strangers, fed via IMs and text messages. Think of it as your syndicated consciousness (in 140 characters or less), predicated on the question “What are you doing?”

    Everyone in attendance was perversely addicted to this little ajax-y creature, while at the same time grumbling about how there was no relevant way to leverage it in the marketing and branding worlds. Stephen Colbert is one of the best examples of good Twittering. We’re also fans of Fake Condi Rice. (Oh, and here’s my attempt.)

    So we’ve gone from blogging (sharing thoughts from a desktop) to this mobile mini-blogging concept. How long before we’re able to subscribe to a person’s actual thoughts via RSS, generated and broadcasted from an implanted WiFi brain device?

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  • April 24th, 2007 / Posted by Nathan T. Wright

    Lava Row is officially open for business. What type of business, you ask? Social media consulting. If you need a crash course on what that means, read our tasty manifesto.

    Click here to see how we can assist your company or organization, or find out who actually works at Lava Row. (Hint: everyone.)

    Don’t hesitate to drop us a line, we’re always up for a chat. More good stuff coming soon, we promise!

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The Lava Row team

Nathan T. Wright
Social media strategist, founder, public speaker.
Read my full bio >


Hillary Brown
Online community evangelist,
pop culturist.
Read my full bio >
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How Business Gets Done


I am thrilled to be a contributing author to How Business Gets Done! You can pick up a copy at Lulu.com.

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