Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • The iPhone Bill: How to rattle a telecom with one video clip
    August 23rd, 2007 / Posted by Nathan T. Wright

    August 12th: Vlogger Justine Ezarik posts a video showing the absurdly huge (300 page) iPhone bill she received from AT&T. Hundreds of thousands of other iPhone users receive similar massive wastes of paper and postage at the same time. Blogosphere erupts, and within 24 hours the video clip is all over the mainstream press.

    August 22nd: All iPhone users receive a txt message from AT&T stating the following:

    We are simplifying your paper bill, removing itemized detail.

    Once again we’ve witnessed the incredible power of the social web. In just 10 days, a tiny video clip forced lumbering giant AT&T to initiate a major change in their billing process — and 10 days is pretty swift for the newly re-formed Ma Bell.

    iPhone bill
    Image: A pic of my iPhone bill — a mere 44 pages long.

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  • Ha. Fight the power! What boggles me is that someone inside AT&T thought this was an OK idea to begin with.
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The Lava Row team

Nathan T. Wright
Social media strategist, founder, public speaker.
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Hillary Brown
Online community evangelist,
pop culturist.
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