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Lava Row is a social media consulting, strategy and education firm in Des Moines, Iowa. These are our adventures. |
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Ford Motor Company reinvents the press releaseOctober 12th, 2007 / Posted by Nathan T. Wright

This social media-friendly press release about the 2008 Ford Focus popped up in my Twitter friends stream this morning. I love it. Ford has neatly packaged together YouTube video, Flickr photos, RSS feeds, sharing options and even tagging suggestions. Applications like this allow information / content to get spread further (and quicker) than the standard “FOR IMMEDIATE RELEASE” Word doc.
When reaching out to the social fabric of the Web, what’s your organization’s P.R. strategy?
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Filed under: Social Media
Tagged as: Ford Motor Company, PR, press release, public relations, SMPR, Social media press release











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