This social media-friendly press release about the 2008 Ford Focus popped up in my Twitter friends stream this morning. I love it. Ford has neatly packaged together YouTube video, Flickr photos, RSS feeds, sharing options and even tagging suggestions. Applications like this allow information / content to get spread further (and quicker) than the standard “FOR IMMEDIATE RELEASE” Word doc.

When reaching out to the social fabric of the Web, what’s your organization’s P.R. strategy?