Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • Ford Motor Company reinvents the press release
    October 12th, 2007 / Posted by Nathan T. Wright

    2008 Ford Focus

    This social media-friendly press release about the 2008 Ford Focus popped up in my Twitter friends stream this morning. I love it. Ford has neatly packaged together YouTube video, Flickr photos, RSS feeds, sharing options and even tagging suggestions. Applications like this allow information / content to get spread further (and quicker) than the standard “FOR IMMEDIATE RELEASE” Word doc.

    When reaching out to the social fabric of the Web, what’s your organization’s P.R. strategy?

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  1. Ford one of Top Ten Brands Using Social Media | Social Media Group

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Nathan T. Wright
Social media strategist, founder, public speaker.
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