The concepts of networking and being connected have been critical components of doing business for ages. Technologies like LinkedIn and Facebook have allowed us to expand our professional networks online.
However, the one social network that I’ve derived the most professional value out of thus far has been Twitter, hands down. For those that aren’t familiar with Twitter, it’s a growing social network of about one million users, built upon short, 140-character status updates (or "tweets") between participants.
Twitter is virtually spam-free and has connected me to dozens of like-minded people working in similar industries here in Des Moines, and beyond. Eventually I’ve ended up meeting most of these connections in real life, either through Des Moines Twitter Meetups (we call them "TweetUps") or at industry conferences.
So, if you’re a freelancer, a small business owner, an entrepreneur, or in a sales role, I would absolutely recommend adding Twitter to your social networking toolbox. (I’m assuming you already have a presence on LinkedIn – but if not, you should do so.)
One thing to note about using Twitter: Unlike LinkedIn, you’re expected to not just have a presence there, but participate in all the conversation going on. Twitter’s value comes from the quality of conversation you engage in and the quality of connections – not the quantity.
Happy tweeting!
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