Sarah Lacy, author of Once You’re Lucky, Twice You’re Good, will be in Des Moines this Saturday, August 2nd for a book signing/reading event at East Village Books. Afterwards, Sarah will be joining us for conversation and frosty beverages at a Des Moines TweetUp at The Royal Mile. Everyone is welcome to attend!

I finished Once You’re Lucky, Twice You’re Good a couple of weeks ago and found it to be an engaging window into the minds, psyches and social awkwardness of web entrepreneurs. Also interesting to me were the lessons learned from the original dotcom bubble and how they impact emerging tech companies today (going public vs. not going public). Sarah also writes for BusinessWeek and co-hosts Tech Ticker on Yahoo! Finance.

To help promote her book, Sarah asked her fans to make videos of themselves jumping off something while shouting the title. (I call this the LacyJump; no relation to the ShalerJump.) Here at Lava Row, we knew we could create an epic LacyJump with former gymnast Hillary Brown (@hillabean) on staff. Hillary’s video can be viewed below:

On behalf of the entire tech community in Des Moines, we are so excited to have Sarah in town this weekend! Don’t forget to stop by East Village Books and/or the TweetUp on Saturday and say hello. (Oh yeah, she’d appreciate it if you buy a book, also.)

RSVP on Upcoming: http://upcoming.yahoo.com/event/869511
RSVP on Facebook: http://www.facebook.com/event.php?eid=32730788248
Juice interview with Sarah Lacy: http://tinyurl.com/5jedk3