Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • What we’re going to accomplish in 2009
    December 31st, 2008 / Posted by Nathan T. Wright

    Did you accomplish (or stick to) any of your 2008 New Years resolutions?

    Last year I set some goals for the business, and since the clock is running out on 2008 tonight, this is the perfect opportunity to check in and see how I did.

    Goal #1: Make Clients Famous
    I should probably define famous. This doesn’t mean an article in USA Today. We simply want our clients to be talked about in online social communities and conversations that are relevant to their business and brand. We were stoked to see blogger Ted Murphy post this write-up of how Panchero’s uses Twitter to engage with customers. We loved tracking the engagement and conversations about the digital treasure hunt we helped run for SmartyPig.
    Goal status: Ongoing

    Goal #2: Get Smarter Every Day
    It’s simple: The more knowledge and insight we gather, the more value we can bring to our clients. Through listening the Twitter community and RSS feeds, my brain stays well nourished. Attending conferences like South by Southwest Interactive and BlogWorld Expo don’t hurt, either. I’ve also got a category set up in FriendFeed that aggregates all the social media activity and content generated by rockstars such as Chris Brogan, Brian Solis, Robert Scoble and others. I can tell you that I’ve learned a ton in 2008, but the search for knowledge is never complete. I’m looking forward to learning more — both from incredibly smart people and on my own — in 2009.
    Goal status: Ongoing

    Goal #3: Attack New Ways of Making Money
    We’re still trying to figure this one out at Lava Row. Typically we get paid for our consulting services, campaign implementation, educational workshops and speaking. On top of that, we’re looking into developing educational programming that we can sell as a digital product online.
    Goal status: In development

    Goal #4: Open a Headquarters
    Done. In fact, we moved between three different offices in 2008, and we’re finally in a spot that we enjoy.
    Goal status: Complete!

    Goal #5: Hire Another Brain
    The search was long and grueling, but in July it paid off when I hired Hillary Brown as a social media strategist. She couldn’t be a more perfect fit here at Lava Row.
    Goal status: Complete!

    That’s two goals accomplished, two ongoing, and one incomplete as of today. Not bad.

    That brings me to our goal for 2009, which is really quite simple: CREATE. If we put out just 5% of the volume of content that individuals like Jeremiah Owyang create, we’d be a better company for it. One of the first things we’re going to tackle is our Weekly Video project, inspired by Jonathan Coulton’s “Thing-A-Week” experiment. Hillary will also begin contributing content to the blog in addition to my own stuff. We’ll continue to tear it up on Twitter. Look for all of this and more starting next week.

    So, how’d you do on your 2008 resolutions, and what new ones are you making for 2009?

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  • Happy New Year, Nathan! My 2009 resolutions are threefold: 1) Wake. 2) Walk. 3) Write. Now that you mention it, CREATE sounds great too! May I steal that goal from you? Cheers, Jules
  • Great set of goals! I need to work harder on #1. I try to give my clients the tools they need to make themselves famous but they can never seam to understand how to use the tools. For #2 I recommend lynda.com, I learned more from that site then I did at school.
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The Lava Row team

Nathan T. Wright
Social media strategist, founder, public speaker.
Read my full bio >


Hillary Brown
Online community evangelist,
pop culturist.
Read my full bio >
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