Comments on: How a business integrated Twitter with brick-and-mortar http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/ Lava Row is a social media consulting, strategy and education firm based in Des Moines, Iowa. Thu, 26 Jan 2012 18:22:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Grout Colorseal Montgomery http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-2080 Grout Colorseal Montgomery Wed, 19 Jan 2011 08:56:00 +0000 http://www.lavarow.com/?p=334#comment-2080 Awesome, very nice and informative video. Awesome, very nice and informative video.

]]> By: kiran http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-941 kiran Thu, 12 Feb 2009 11:01:08 +0000 http://www.lavarow.com/?p=334#comment-941 Good stuff...Thank u. Good stuff…Thank u.

]]> By: kiran http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-1909 kiran Thu, 12 Feb 2009 11:01:00 +0000 http://www.lavarow.com/?p=334#comment-1909 Good stuff...Thank u. Good stuff…Thank u.

]]> By: Mike Ferrari http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-796 Mike Ferrari Fri, 06 Feb 2009 02:57:38 +0000 http://www.lavarow.com/?p=334#comment-796 Nathan, Job well done and I love the Pancheros story here. Very exciting stuff. Keep these videos coming! Nathan,

Job well done and I love the Pancheros story here. Very exciting stuff. Keep these videos coming!

]]> By: Mike Ferrari http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-1908 Mike Ferrari Fri, 06 Feb 2009 02:57:00 +0000 http://www.lavarow.com/?p=334#comment-1908 Nathan, Job well done and I love the Pancheros story here. Very exciting stuff. Keep these videos coming! Nathan,

Job well done and I love the Pancheros story here. Very exciting stuff. Keep these videos coming!

]]> By: Aaron Weiche http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-764 Aaron Weiche Tue, 03 Feb 2009 20:43:03 +0000 http://www.lavarow.com/?p=334#comment-764 Nathan- I'm really enjoying the Area 52 videos. Kudos. I think it's great Pancheros has chosen to put energy into the niche instead of just the mass. When you look at their competitors that are larger, then it's even better to be the little guy doing the right little things to gain market share. I enjoyed Ted's post and ideas and I think all the things Joel has put into play on Twitter, the blog, video and tying it all together is rock solid. I for one have worked to set meetings/grab lunch at Pancheros only for the fact of their Twitter existence and participation. They do need to get WiFi though. :) Nathan- I’m really enjoying the Area 52 videos. Kudos. I think it’s great Pancheros has chosen to put energy into the niche instead of just the mass. When you look at their competitors that are larger, then it’s even better to be the little guy doing the right little things to gain market share.

I enjoyed Ted’s post and ideas and I think all the things Joel has put into play on Twitter, the blog, video and tying it all together is rock solid.

I for one have worked to set meetings/grab lunch at Pancheros only for the fact of their Twitter existence and participation. They do need to get WiFi though. :)

]]> By: Aaron Weiche http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-1907 Aaron Weiche Tue, 03 Feb 2009 20:43:00 +0000 http://www.lavarow.com/?p=334#comment-1907 Nathan- I'm really enjoying the Area 52 videos. Kudos. I think it's great Pancheros has chosen to put energy into the niche instead of just the mass. When you look at their competitors that are larger, then it's even better to be the little guy doing the right little things to gain market share. I enjoyed Ted's post and ideas and I think all the things Joel has put into play on Twitter, the blog, video and tying it all together is rock solid. I for one have worked to set meetings/grab lunch at Pancheros only for the fact of their Twitter existence and participation. They do need to get WiFi though. :) Nathan- I’m really enjoying the Area 52 videos. Kudos. I think it’s great Pancheros has chosen to put energy into the niche instead of just the mass. When you look at their competitors that are larger, then it’s even better to be the little guy doing the right little things to gain market share.

I enjoyed Ted’s post and ideas and I think all the things Joel has put into play on Twitter, the blog, video and tying it all together is rock solid.

I for one have worked to set meetings/grab lunch at Pancheros only for the fact of their Twitter existence and participation. They do need to get WiFi though. :)

]]> By: Peter Tubbs http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-726 Peter Tubbs Mon, 02 Feb 2009 18:26:12 +0000 http://www.lavarow.com/?p=334#comment-726 While only 5-10% of Pancheros customers may use Twitter, if they are part of the valuable 20% in the old "80/20" formula, I would expect a high payback from a small investment of time and money. Now if only I could Twitter my order ahead of time, so it would be hot and ready when I walk in.... Thanks for the series. Peter While only 5-10% of Pancheros customers may use Twitter, if they are part of the valuable 20% in the old “80/20″ formula, I would expect a high payback from a small investment of time and money.

Now if only I could Twitter my order ahead of time, so it would be hot and ready when I walk in….

Thanks for the series.

Peter

]]> By: Peter Tubbs http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-1906 Peter Tubbs Mon, 02 Feb 2009 18:26:00 +0000 http://www.lavarow.com/?p=334#comment-1906 While only 5-10% of Pancheros customers may use Twitter, if they are part of the valuable 20% in the old "80/20" formula, I would expect a high payback from a small investment of time and money. Now if only I could Twitter my order ahead of time, so it would be hot and ready when I walk in.... Thanks for the series. Peter While only 5-10% of Pancheros customers may use Twitter, if they are part of the valuable 20% in the old “80/20″ formula, I would expect a high payback from a small investment of time and money.

Now if only I could Twitter my order ahead of time, so it would be hot and ready when I walk in….

Thanks for the series.

Peter

]]> By: John Raser http://www.lavarow.com/2009/01/29/how-a-business-integrated-twitter-with-brick-and-mortar/#comment-663 John Raser Fri, 30 Jan 2009 00:05:36 +0000 http://www.lavarow.com/?p=334#comment-663 It says a great deal about Pancheros, and other company's for that matter, that they are embracing and utilizing new and vast social media outlets. I applaud guys like Ted Murphy and Nathan Wright for being at the forefront of this new age of "commerce through converse" as I like to think of it. This is truly going to revolutionize many industries! It says a great deal about Pancheros, and other company’s for that matter, that they are embracing and utilizing new and vast social media outlets. I applaud guys like Ted Murphy and Nathan Wright for being at the forefront of this new age of “commerce through converse” as I like to think of it. This is truly going to revolutionize many industries!

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