Library 2.0: Extending reach through blogging and Twitter

This morning we accepted the unique challenge of presenting to a room full of librarians at Drake University’s Cowles Library. (They referred to themselves as a “gaggle” of librarians). The audience was already well-versed on the inherent value of social media, but wanted a deeper understanding of how to get more engagement going on their blog. They were also very curious about Twitter — in fact, almost 30% of them already had accounts!

Embedded below is a copy of our presentation, which we think is applicable to any organization with a blog seeking more engagement. As always, you can’t just click a button to get more comments — it’s earned over time through active participation in other online communities besides your own.

One of the audience members referred to the “social mission” baked into the five laws of library science (put forth by Shiyali Ramamrita Ranganathan) and how this applies to the new tech they adopt. This afternoon I went back to the office and Googled the five laws. Number five certainly stuck out to me: The library is a growing organism.

While doing research for this presentation, Hillary discovered a ton of fantastic resources for libraries seeking to bridge the social technology gap. If you’re interested, go ahead and browse The Shifted Librarian, LibraryCrunch and The Ubiquitous Librarian — blogs that touch on the adaptation of new mediums within libraries.

Library 2.0 is a niche social network for librarians who want to connect, share knowledge and form a virtual brain trust. ASU’s Library Channel is an excellent example of an institution that has integrated social media into their web presence. Last but not least, you might want to check out the OCLC’s 2007 report: Sharing, Privacy and Trust in Our Networked World.

Special thanks to Scott Phillips for inviting us to present to his co-workers, and for being a champion of social media at Cowles Library. If any librarians happen to stumble across this post, we’d love to hear your thoughts in the comments below!

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Posted in Blog, Howto, Presentations, Social Media, Social Networks
4 comments on “Library 2.0: Extending reach through blogging and Twitter
  1. Claudia Frazer says:

    Thanks, Nathan and Hillary, for the interesting session yesterday. I think I’m starting to get the hang of it, although I’m entering the water one toe at a time. I did find another blog, Hillary, that you may want to add to your list of cool sites. LibraryBytes (http://www.librarybytes.com/) is a great resource, and I’ve had the opportunity to hear the author present at several conferences.

  2. Claudia Frazer says:

    Thanks, Nathan and Hillary, for the interesting session yesterday. I think I’m starting to get the hang of it, although I’m entering the water one toe at a time. I did find another blog, Hillary, that you may want to add to your list of cool sites. LibraryBytes (http://www.librarybytes.com/) is a great resource, and I’ve had the opportunity to hear the author present at several conferences.

  3. Rod Henshaw says:

    We had a great session with the Lava Row folks at Drake! By the way, the developers of Google used some of Ranganathan’s work – I think to develop some of the initial Google search algorithms. There has always been a strong “social” component to the Librarianship. Indeed, another library educator, Jesse Shera, stated that “….the purpose of Librarianship is to advance the social utility of the graphic record”. Library 2.0 in a nutshell!!!!

  4. Rod Henshaw says:

    We had a great session with the Lava Row folks at Drake! By the way, the developers of Google used some of Ranganathan’s work – I think to develop some of the initial Google search algorithms. There has always been a strong “social” component to the Librarianship. Indeed, another library educator, Jesse Shera, stated that “….the purpose of Librarianship is to advance the social utility of the graphic record”. Library 2.0 in a nutshell!!!!

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