Last January we decided to create 52 videos in 52 weeks, and somehow managed to pull it off. The reason for doing it? We preach to our clients all the time about creating lots of valuable video content as a means to increase digital footprint, so we wanted to feel what it was like to walk in their shoes and adhere to a strict schedule for one year. (It’s tough, but doable.)
When I put the Flip Cam in Hillary’s hands and leave the office, entertaining videos happen. And traffic to our blog increases 1000%. Lesson learned: Put her in charge of all videos in 2010.
For our 52nd video we turned over directing duties to John Pemble. Over the past year he interviewed us a few times for an Iowa Public Radio story, and along the way he grabbed a bunch of footage and graciously compiled it together (above). John asked us about how our business has shifted, competition, and trends in the industry.
So there you have it. Thanks everyone for a great 2009 – it was a blast!
What will you be creating in 2010?
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