Lava Row is a social media consulting, strategy and education firm
in Des Moines, Iowa. These are our adventures.
  • Great presentation...

    Share the link love!

    There's an SEO theory called the "bowtie" effect that is much easier explained visually... However the idea is that you get linked to and you link out to other sites. Google loves this but the newspaper industry has shunned the idea of linking out because then people leave your site and you lose those advertising dollars (which actually isn't true cuz the impression still counts)

    The idea is you become the authority for a topic - which is much how Wikipedia and About.com used to work - by providing content but also linking out to available resources.

    The NYTimes is leading the charge with topical pages that aggregate content and OTHER news / blog articles for a topic. See http://nyti.ms/a5dHod for an example...

    This has increased their organic search traffic tremendously by being a landing page for topics. I wonder when other newspapers are going to get it :)

    end rant -)
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The Lava Row team

Nathan T. Wright
Social media strategist, founder, public speaker.
Read my full bio >


Hillary Brown
Online community evangelist,
pop culturist.
Read my full bio >
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How Business Gets Done


I am thrilled to be a contributing author to How Business Gets Done! You can pick up a copy at Lulu.com.

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