On Wednesday night I gave my State of social media in 2010 presentation to Omaha’s Social Media Club and posted three of my predictions about the SM space that morning.
Below are the remaining seven, plus the full presentation. (I used the Prezi platform and loved it. Are you using it yet?)
Prediction #4: Newspapers are changing shape, fast. Publications, over the next couple of years, will shift more and more resources into digital and social platforms. Printing on paper just isn’t a sustainable business model. Journalists themselves are changing shape, too – becoming content curators in addition to creators. Institutional news brands will start licensing content from other (more upstart) sources, similar to what is already happening with Silicon Prairie News and the Omaha World Herald. The “paywall” problem will likely be solved by those who impact search – Google and Facebook.
Prediction #5: TV will spread across many platforms and devices. Television content is breaking away fast from cable companies and the box that sits on top of a dresser. iTunes, Netflix, YouTube and Hulu are already emerging as the new “channels” for delivering content – and you’ll receive it a number of ways: tablet devices, mobile phones, laptops, gaming consoles and that large screen television in the basement.
Prediction #6: Cars and planes will become mobile devices with amazing social apps. As soon as we have Wi-fi in of our modes of transportation, all sorts of new opportunities open up. Imagine if cars and planes were synced to our social networking IDs – we’d have Foursquare overlays (where your friends like to eat) on GPS navigation systems. And seat-back touchscreens in planes that synced with LinkedIn and told you who else is on board in your industry.
Prediction #7: All websites will be social. Technology like Google SideWiki is forcing all websites, everywhere, to be social – whether their creators like it or not. Facebook will probably create a similar (and more mainstream) social overlay / annotation system. The days of websites as static “destinations” are over.
Prediction #8: Twitter will evolve away from a social network into a mainstream publishing platform for media and business. I believe this will mirror what happened with blogging platforms – originally adopted by individuals wanting to express their thoughts and connect with others, but over time became more useful as business tools.
Prediction #9: Social CRM is about to become a big industry. CRM databases with email addresses, phone numbers and snail mail addresses aren’t enough anymore – social networking IDs will be added to this mix. Look for LinkedIn and Salesforce.com to become major players in this game.
Prediction #10: Location-based networks will ad layers of metadata to IRL situations. Sitting down at a restaurant, checking in on Foursquare and seeing that there are five other people there and getting curious about who they are is just the beginning. The word “serendipity” gets thrown around a lot to describe this – I’d like to call it very efficient serendipity. We’ll leave behind lots of context (digital graffiti) at real-world locations using these tools.
Okay, that’s it! What do you agree with? Disagree with? Share your thoughts below.
UPDATE, 7/7: Silicon Prairie News posted a great recap here, plus some video.
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