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Category Archives: Des Moines
So you want to work in social media?
Photo via labnol.org.
Here at Lava Row, we cross paths with college students on a pretty regular basis. We sit on panels at universities, speak in front of student groups and participate in local networking events with students. Nathan served as an adjunct instructor at Drake University, teaching an Internet marketing course to upperclassmen. Norah graduated from college a year ago, and remains involved in Drake’s School of Journalism and Mass Communication as a graduate. As we’ve met incredible, driven students from schools across Iowa, we’ve answered one question more than any other: “How do I get a job working with social media?” Continue reading
Upcoming workshop: 2012 Social Media Readiness
Photo via birgerking
On Tuesday, December 6th, we’re hosting a day-long 2012 Social Media Readiness workshop, designed to give businesses small and large an in-depth, advanced outlook on the social media landscape over the next 12 months. Continue reading
Onward, Hillary Brown!
Please join me in congratulating Hillary Brown as she embarks on a new adventure with The Integer Group’s public relations department, starting on Monday, November 21st. Continue reading
Business Blogging 101
If you’re like most companies, it can often be a struggle to divide your time and resources between Facebook, Twitter, YouTube and other social platforms; to add blogging on top of that seems impossible. But maintaining a blog for your business can actually help connect the dots between your various social presences and provide you with meaningful content to share!
In our next Lava Lunch series workshop on Wednesday, November 30th, we’ll share examples of how various organizations of all sizes have used blogging to reach their audiences — from moms to liquor fanatics. We’ll also take a look at the most effective ways to structure your blog’s content, share tips for managing a multi-author team and discuss a few “must haves” that make any blog more social and more sharable. Continue reading
Measuring and monitoring your Facebook page
In the past year, we’ve seen companies big and small begin to use Facebook as a meaningful extension of their communications efforts. From customer service to social campaigns, more and more businesses from all industries are using Facebook pages to communicate with their audiences in new ways. Now that your company has its own Facebook page, are you taking advantage of all the free tools Facebook has to offer?
In our next Lava Lunch series workshop on Thursday, October 27th, we’ll dive deep into the existing and emerging Insights features behind Facebook Pages — how to find them, interpret them and act on them. We’ll also discuss the best third-party tools for monitoring your page, including best practices for staying efficient when moderating a Facebook page. Continue reading
