It’s that time of year again – South by Southwest Interactive is right around the corner! In our latest podcast I spoke with Bryan Person about the festival, what keeps the city of Austin weird, and the Social Media Breakfast SXSW event being organized there.

You can listen to the podcast below, or subscribe in iTunes. As always, thanks for listening! If you’re going to be attending SXSW, please leave a shout in the comments section – we’d love to meet you!

 

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Today we interviewed Julia Rosien, Director of Communications at Natura World, about how she’s using social media to build the brand of a mattress company. We chose to highlight Julia to prove a point – that smart, strategic use of social networks can benefit any business, regardless of the product or industry.

The discussion also touches on the FTC’s recent guidelines for blogger outreach and disclosure, and the importance of transparency within Natura’s marketing efforts – differentiating them from other organic businesses that might dabble in less-than-honest “greenwashing.”

You can listen to the podcast below, or subscribe in iTunes. Thanks for listening, and let us know if you have ideas for future guests or content.

 

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In our latest podcast, we spoke with Sarah Lacy about entrepreneurship in the developing world, the upcoming Facebook movie, and recent Mashable / AOL acquisition rumors. Sarah is the editor-at-large at TechCrunch and author of Once You’re Lucky, Twice You’re Good.

Personally, I loved her story about the entrepreneur in land-locked Rwanda who started a business making toilet paper and now supplies the majority of the country’s product. It’s the common theme of starting a business – discovering a need and filling it.

You can listen to the podcast below, or subscribe in iTunes. Thanks for listening, and let us know how we’re doing!

 

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Hello world, we are now podcasting! Patrick O’Keefe joined us for our first episode. (He’s the founder of the iFroggy Network and author of Managing Online Forums.)

We talked about the ins and outs of successfully fostering digital communities such as blog networks, forums and discussion boards.

 

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