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Category Archives: Social Networks
Case Study: Veridian Credit Union’s “Surprise Squad”
At Lava Row, much of our work with clients takes place behind-the-scenes: helping companies build an internal social media team, providing employees with best practices training for social platforms, brainstorming online integration with existing marketing and communication projects. But every so often, we have the opportunity to work with our clients on end-to-end digital media strategy, bringing an idea to life and helping that idea become viral through Facebook, Twitter, YouTube, blogs and more. Continue reading
Upcoming workshop: 2012 Social Media Readiness
Photo via birgerking
On Tuesday, December 6th, we’re hosting a day-long 2012 Social Media Readiness workshop, designed to give businesses small and large an in-depth, advanced outlook on the social media landscape over the next 12 months. Continue reading
Measuring and monitoring your Facebook page
In the past year, we’ve seen companies big and small begin to use Facebook as a meaningful extension of their communications efforts. From customer service to social campaigns, more and more businesses from all industries are using Facebook pages to communicate with their audiences in new ways. Now that your company has its own Facebook page, are you taking advantage of all the free tools Facebook has to offer?
In our next Lava Lunch series workshop on Thursday, October 27th, we’ll dive deep into the existing and emerging Insights features behind Facebook Pages — how to find them, interpret them and act on them. We’ll also discuss the best third-party tools for monitoring your page, including best practices for staying efficient when moderating a Facebook page. Continue reading
Preparing your company for a social media crisis
Social networks are great for amplifying your company’s voice and reach – but they’ve also given a powerful megaphone to your customers, your audience, and the general public. Are you prepared for the inevitable “social media age” crisis that will demand the full attention of your communications team and push them way outside their comfort zone?
In our next Lava Lunch series workshop on Thursday, September 29th, we’ll share examples of how various organizations of all sizes have handled (and mishandled) unexpected crises. We’ll explore different tactics to get your team prepared to tackle everything from disgruntled individuals to full-on doomsday scenarios.
Refreshments and catered lunches will be provided. We’ll get started at noon, but feel free to stop by between 11:30 and 12:00 for some good, old-fashioned networking.
Tickets can be purchased at the bottom of this post for $30.00 per person, plus a nominal Eventbrite fee. Or, skip the fee and pay with Dwolla. Full event details and directions can be found on the Lava Lunch page.
Photo: underbiteman via flickr.
Lava Lunch: How to prepare your business for Google Plus
Our Lava Lunch series continues on Thursday, August 25th with a discussion about the newest player in the social networking space: Google Plus.
Drop by for a full download on the basic functionality and how it differs from other major networks. We’ll also unpack some of the future business uses for Google Plus, and what you need to prepare your organization for. (This isn’t a social network you can afford to ignore.)
Refreshments and catered lunches will be provided. We’ll get started at noon, but feel free to stop by between 11:30 and 12:00 for some good, old-fashioned networking.
Tickets can be purchased at the bottom of this post for $30.00 per person, plus a nominal Eventbrite fee. Or, skip the fee and pay with Dwolla. Full event details and directions can be found on the Lava Lunch page.
