What is social media?
Wikipedia describes it as the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers. Basically, it’s the most powerful form of communication since the printing press was invented.

Why is understanding social media important?
Glad you asked! Your company or organization needs to understand that you no longer control your brand. Your customers do. Lava Row helps you understand, navigate, listen to, and effectively “plug in” to the social media landscape.

A social media project could consist of one (or many) of the following scenarios:

• A branded alternate reality game (ARG). Want to engage your customer for 30 seconds, or 3 weeks? Your call.
• Getting your product in front of online influencers (bloggers, podcasters, vloggers) in the right way.
• Crowdsourcing your next TV commercial — writing, directing and editing — to a group of YouTube fanatics.
• Branded video content seeded within social networks. Instead of an expensive media buy, it’s an army of enthused volunteers passing around your stuff.
• Inviting prosumers to hack your product, modify it and publish their findings. (All you get is some free R&D.)

Scared yet? Those are just a few ideas. There are about 12,391 other social media possibilities to explore, so let’s talk. Click here to contact Lava Row.