Digital & social media consulting, strategy, training and education

Lava Row is a friendly, experienced team of digital thinkers and doers based in Des Moines, Iowa.

We’re ready to help your company use social technology and emerging media to improve your communications and uncover new business opportunities. Our services are detailed below.

Consulting and Strategic Planning

We partner with organizations seeking behind-the-scenes counsel, from fine-tuning social media efforts to structuring long-term communication plans:

  • Audit – A comprehensive evaluation of your company’s current social media presence, perception summary, competitive analysis, audience research, and actionable takeaways for future success.
  • Consulting and planning (external) – Guidance for organizations requiring hands-on, step-by-step help for sustained social media communications efforts, or for one-off marketing campaigns.
  • Consulting and planning (internal) – Assistance with attacking organizational social media roadblocks such as drafting employee policies, building a workgroup, team member hiring and on-boarding, and legal implications.
  • Crisis communications drills – Exercises for your employees to help them understand and prepare for real-time social media crisis situations.

Education and Training

We offer training services for companies that have made a serious commitment to integrating social media initiatives into their operations. Our team works closely with you to structure and implement educational programs that provide value to your employees and teams well beyond traditional industry conferences – and at a lower cost. Sessions are facilitated by the Lava Row team, 100% confidential, and tailored to your company’s specific needs, goals and challenges. These engagements can take the form of short, focused sessions or ongoing training.

Implementation

Seeking more than just behind-the-scenes support? We also help design, build and execute social media initiatives, including the following:

  • Conceptual development and build-out of branded Facebook Pages, WordPress blog platforms and online communities.
  • Setup and maintenance of paid social media advertising campaigns.
  • Setup of integrated social media contests, sweepstakes and promotions.
  • Social media integration with events, conventions, trade shows and conferences.

Ready to talk? We’d love to hear from you. Just say hello.


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